For dental practices
The receptionist that picks up when your practice can't.
It answers day and night, takes booking requests, and tells you what happened after every call. Hear it first — it calls you.
Or just listen to a sample call
“Are you taking on NHS patients?”
Read what was said
I'm sorry, we're not taking on new NHS patients just at the moment, but I'd be very happy to pop you on our waiting list. Or if you'd rather be seen sooner, we'd love to see you privately this week. The new patient examination is £65. What would suit you best?
How much are missed calls costing you?
Nobody writes down the calls that ring out. One large study counted them.
callers hang up before they reach a person
Patient Prism, The Dental Patient Access Report · US study, 2025 — 11.5 million calls to 8,280 dental practices
What do missed calls cost your practice?
Example values — change them to match your practice.
Hear how it handles the calls you get every day.
“Can I move my appointment to Thursday instead? My name is Susan Whitfield.”
Read what was said
Of course, Susan. Let me just find you. There you are — Tuesday at three o'clock. For Thursday, I can do 11:20 or 4:15. Which suits you better? Oh, 11:20? Okay, lovely. That's moved. You're booked in for Thursday at 11:20, and I'll pop you a confirmation by text. Anything else I can help with?
How it works
Three steps, and we do all three.
We listen to how you answer today
You walk us through a normal day on the phones. We learn your treatments, your prices and the way your team talks to patients.
We build and test your receptionist
We build the call flows and ring it ourselves. You listen to the test calls and tell us what to change.
It goes live on your number
You point your calls at it when you're ready. Patients ring the same number they always have.
And there's more it does.
Picks up day and night — evenings, weekends and bank holidays included
That covers the hours when nobody is at the front desk.
Takes booking requests and sends them to your team
No message pad — the details land with your team as soon as the call ends.
A summary after every call — by email and text
It says who rang, what they wanted and what they asked to book.
Urgent symptoms flagged — swelling, bleeding, a knocked-out tooth
It marks those calls urgent and passes them on the way you tell it to.
Tells your team the moment someone cancels
A cancellation gets passed to your team straight away instead of sitting unnoticed in the book.
Trained on your practice — your treatments, your prices, your answers
It says what your own team would say.
One receptionist, every site — the same voice across all your practices
You still see what happened at each one.
Your number stays — patients ring the number they already know
We set that up for you. Nothing changes on their side.
Pricing
Simple monthly pricing. No surprises.
We set your receptionist up, test it with you, and run it for you. That is what the price includes.
Starter
£499/month
Up to 800 answered minutes
Extra minutes £0.35 each
- Picks up day and night
- Takes booking requests and sends them to your team
- A summary after every call by email and text
- A UK or Irish number
Growth
Our recommendation£649/month
Up to 1,500 answered minutes
Extra minutes £0.30 each
- Everything in Starter
- We connect it to your diary where your practice software allows it
- Priority support
Pro
£899/month
Up to 2,500 answered minutes
Extra minutes £0.25 each
- Everything in Growth
- More than one site, calls routed to the right one
- One of the founders sets it all up with you
The people behind it
Zuma
Co-founder
Talks to practices, builds the call flows and listens to every test call.
Johannes
Co-founder
Builds the receptionist and connects it to your practice software.
Questions practices ask
Straight answers.
Will patients know it's an AI?
In the EU it always says it is a digital assistant — the law requires it. In the UK, that's your call.
Does it replace our reception team?
No. It takes the phone off their hands. Your team keeps the front desk and the patients standing in front of them. The receptionist just makes sure nobody is left ringing.
How much work is setup for our team?
Almost none. We build the call flows, teach it your treatments and prices, and run the test calls. You listen and tell us what to change.
Can we keep our existing phone number?
Yes. Patients ring the same number they always have. You can forward your calls to us and leave everything else as it is.
Does it ever give dental advice?
No. It handles appointments, prices and opening hours. Anything clinical goes to your team.
Can it handle NHS and private patients differently?
Yes. You tell it the rules for each and it follows them. It can keep a waiting list when your NHS books are closed, and offer private appointments where you want it to.
Hear it for yourself.
Type your number and our receptionist calls you. No sales call first.